Cooking up social ideas at the Kraft-Heinz Kitchen
At the Kraft Heinz Kitchen, I've been lucky to redefine social-first content for Europe, moving from brand-heavy campaigns to culturally rich storytelling. From engaging TikToks to vibrant Instagram posts to …. yawn.
I led creative ideation on bonkers ideas.
Celebrating Carlos Sainz’s home race without saying his name, or Ferrari, or F1.
Easy.
Pissing off Italians by introducing a new pasta… for ketchup.
Relax, it’s just curly fries.
Amping up Mayo obsession in Germany
This one got millions of views and had our SMM peacekeeping comment section wars.
Getting Spain to finally say our name right
All it needed was an A.
Silent ketchup for a fart-free experience
A clever solution for those awkward plastic bottle squeeze farts.
Wait, didn’t they used to have a glass bottle?
